Body FX Packaging Design

Body FX launched a line of supplements from the ground up and I was tasked with creating the look and feel of the packaging. The direction given was ‘something clean but sporty’. I decided on using a lot of white (clean) and used reds for accent (sporty). The challenge came in creating a design that would work across a wide range of packaging options, round labels, boxes, foil pouches, blister-pack packaging, and heat-shrunk bottle labels.
I worked with packaging companies in LA to fulfill our production needs.