The screen printing shop I served as Operations Manager for has an in-house line of clothes. It’s aimed at the military crowd, and it goes by the name of FK-Evil.
The overall goal was to have something simple yet very strong. Something aggressive without being in your face. Also, the logo needed to be easily translatable to all sorts of applications: screen prints, embroidery, vinyl graphics, digital, and print graphics, etc.
Some people see a middle finger in the 3 bullets. All I can say is I enjoy when my art becomes a Rorschach test.