ecoATM Branding Guide

During my time at ecoATM | Gazelle, the company was going through a transition from one owner to another and during this time the company decided it was the perfect time to adjust the brand. Up until this point in time, ecoATM and Gazelle.com operated as 2 distinct entities, but some in leadership wanted to see the two brands come together.

I took parts of the existing branding from the respective companies and figured out a way to bring the two together harmoniously. Fonts were changed and colors were adjusted so that orange and green could be used together in an attractive way. Examples were created to illustrate proper and improper use of the logo and branding elements.

I had 1 week to complete the task.