A short series of emails to bring attention to ecoATM’s trade-in program during the release of the iPhone X.
The email channel manager requested emails that would feel ‘exclusive’ and ‘high end’ without feeling dark since the emails were going out during a heavy time for the US and they wanted to be sensitive to how people would feel with dark emails.
The first email featured an animated gif of a reflection that would help bring attention to Apple’s new flag ship device.
