{"id":2761,"date":"2020-12-09T23:48:37","date_gmt":"2020-12-09T23:48:37","guid":{"rendered":"http:\/\/jonshiroma.com\/port\/?p=2761"},"modified":"2020-12-10T06:37:57","modified_gmt":"2020-12-10T06:37:57","slug":"ecoatm-digital-signage","status":"publish","type":"post","link":"http:\/\/jonshiroma.com\/port\/?p=2761","title":{"rendered":"ecoATM Digital Signage"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"659\" src=\"http:\/\/jonshiroma.com\/port\/wp-content\/uploads\/2020\/12\/ecoATM_Digital_Signage-1000x659.png\" alt=\"\" class=\"wp-image-2762\" srcset=\"http:\/\/jonshiroma.com\/port\/wp-content\/uploads\/2020\/12\/ecoATM_Digital_Signage-1000x659.png 1000w, http:\/\/jonshiroma.com\/port\/wp-content\/uploads\/2020\/12\/ecoATM_Digital_Signage-650x428.png 650w, http:\/\/jonshiroma.com\/port\/wp-content\/uploads\/2020\/12\/ecoATM_Digital_Signage-768x506.png 768w, http:\/\/jonshiroma.com\/port\/wp-content\/uploads\/2020\/12\/ecoATM_Digital_Signage.png 1400w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Digital displays were landscape &amp; portrait requiring 2 versions of each video<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BASE_Updated_Digital_Signage\" src=\"https:\/\/player.vimeo.com\/video\/489165867?dnt=1&amp;app_id=122963\" width=\"730\" height=\"411\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>During my time at ecoATM | Gazelle, the technology of the kiosks was always being upgraded. When I first started the machines were only capable of playing back simple\/lightweight Flash movies. A few months into my time there and the machines were upgraded to be able to play back full-motion video. <\/p>\n\n\n\n<p>The result was a period of experimentation where I would create videos, pass them off to engineering to deploy, and then work with Ops to track any increase in traffic\/trade-ins. When the machines were further upgraded, the marketing and engineering departments were able to successfully deploy campaigns to specific areas, crafting messages specific to areas\/demographics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During my time at ecoATM | Gazelle, the technology of the kiosks was always being upgraded. When I first started the machines were only capable of playing back simple\/lightweight Flash movies. A few months into my time there and the machines were upgraded to be able to play back full-motion video. The result was a&hellip; <\/p>\n","protected":false},"author":1,"featured_media":2762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[121,120],"class_list":["post-2761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-adobe-after-effects","tag-adobe-premiere"],"_links":{"self":[{"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/posts\/2761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2761"}],"version-history":[{"count":5,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/posts\/2761\/revisions"}],"predecessor-version":[{"id":2855,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/posts\/2761\/revisions\/2855"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=\/wp\/v2\/media\/2762"}],"wp:attachment":[{"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2761"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jonshiroma.com\/port\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}